Hershey's vs Torani · Bay Area shelf head-to-head
Hershey's and Torani, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Torani carries more Brand PowerHershey's is in more Bay Area grocersHershey's fields the deeper lineup
Hershey's
Torani
54
brand power
65
79
products
72
6
categories
3
8
subcategories
3
14
grocers
11
$1.14
price per oz
53.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hershey's▭ Torani
Distribution · 30% of score58·46
carried in 14 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hershey's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hershey's · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hershey's · Torani
