Hey Boo vs Bonne Maman · Bay Area shelf head-to-head
Hey Boo and Bonne Maman, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bonne Maman carries more Brand PowerBonne Maman is in more Bay Area grocersBonne Maman fields the deeper lineupHey Boo sits further up the premium end
Hey Boo
Bonne Maman
21
brand power
69
4
products
49
2
categories
5
3
subcategories
10
2
grocers
20
$1.48
price per oz
79.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hey Boo▭ Bonne Maman
Distribution · 30% of score8·83
H
carried in 2 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hey Boo
only Bonne Maman
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hey Boo · 0
no exclusive doors — everywhere Hey Boo is, Bonne Maman is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hey Boo · Bonne Maman
