High Tide vs Spindrift · Bay Area shelf head-to-head
High Tide and Spindrift, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Spindrift carries more Brand PowerSpindrift is in more Bay Area grocersSpindrift fields the deeper lineupHigh Tide sits further up the premium end
High Tide
Spindrift
21
brand power
65
4
products
75
3
categories
5
3
grocers
21
26.4¢
price per fl oz
13.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ High Tide▭ Spindrift
Distribution · 30% of score13·88
H
carried in 3 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only High Tide
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only High Tide · 0
no exclusive doors — everywhere High Tide is, Spindrift is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: High Tide · Spindrift
