Hills Bros. vs Four Sigmatic · Bay Area shelf head-to-head
Hills Bros. and Four Sigmatic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Four Sigmatic carries more Brand PowerFour Sigmatic is in more Bay Area grocersFour Sigmatic fields the deeper lineup
Hills Bros.
Four Sigmatic
0
brand power
46
2
products
24
1
categories
5
2
subcategories
8
1
grocers
12
$18.14
avg price
$17.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hills Bros.▭ Four Sigmatic
Distribution · 30% of score4·50
H
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hills Bros.
no top category Four Sigmatic doesn’t also play in.
only Four Sigmatic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Hills Bros. · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hills Bros. · Four Sigmatic