Honey Stinger vs Madegood · Bay Area shelf head-to-head
Honey Stinger and Madegood, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Madegood carries more Brand PowerMadegood is in more Bay Area grocersMadegood fields the deeper lineup
Honey Stinger
Madegood
37
brand power
58
10
products
24
2
categories
6
8
grocers
18
$5.09
avg price
$5.94
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Honey Stinger▭ Madegood
Distribution · 30% of score33·75
H
carried in 8 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Honey Stinger
no top category Madegood doesn’t also play in.
only Madegood
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Honey Stinger · 1
only Madegood · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Honey Stinger · Madegood
