Hop Wtr vs Hopwtr · Bay Area shelf head-to-head
Hop Wtr and Hopwtr, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hop Wtr carries more Brand PowerHop Wtr is in more Bay Area grocersHop Wtr fields the deeper lineup
Hop Wtr
Hopwtr
43
brand power
16
24
products
2
6
categories
2
8
grocers
4
21.8¢
price per fl oz
18.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hop Wtr▭ Hopwtr
Distribution · 30% of score33·17
H
carried in 8 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score86·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hop Wtr
only Hopwtr
no top category Hop Wtr doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Hopwtr · 0
no exclusive doors — everywhere Hopwtr is, Hop Wtr is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hop Wtr · Hopwtr