Hop Wtr vs Waterloo Sparkling Water · Bay Area shelf head-to-head
Hop Wtr and Waterloo Sparkling Water, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Waterloo Sparkling Water carries more Brand PowerWaterloo Sparkling Water is in more Bay Area grocersWaterloo Sparkling Water fields the deeper lineupHop Wtr sits further up the premium end
Hop Wtr
Waterloo Sparkling Water
43
brand power
51
24
products
42
6
categories
3
8
grocers
15
21.8¢
price per fl oz
7.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hop Wtr▭ Waterloo Sparkling Water
Distribution · 30% of score33·63
carried in 8 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hop Wtr
only Waterloo Sparkling Water
no top category Hop Wtr doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hop Wtr · 1
only Waterloo Sparkling Water · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hop Wtr · Waterloo Sparkling Water
