Horizon Organic vs Nestlé Nesquik · Bay Area shelf head-to-head
Horizon Organic and Nestlé Nesquik, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Horizon Organic carries more Brand PowerHorizon Organic is in more Bay Area grocersHorizon Organic fields the deeper lineupHorizon Organic sits further up the premium end
Horizon Organic
Nestlé Nesquik
59
brand power
25
38
products
6
6
categories
3
13
subcategories
3
13
grocers
7
90.7¢
price per oz
70.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Horizon Organic▭ Nestlé Nesquik
Distribution · 30% of score54·29
N
carried in 13 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Horizon Organic
only Nestlé Nesquik
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Horizon Organic · Nestlé Nesquik