Horizon Organic vs Pioneer Pastures · Bay Area shelf head-to-head
Horizon Organic and Pioneer Pastures, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Horizon Organic carries more Brand PowerHorizon Organic is in more Bay Area grocersHorizon Organic fields the deeper lineup
Horizon Organic
Pioneer Pastures
59
brand power
16
38
products
3
6
categories
2
13
subcategories
2
13
grocers
2
$10.20
avg price
$8.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Horizon Organic▭ Pioneer Pastures
Distribution · 30% of score54·8
P
carried in 13 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pioneer Pastures
no top category Horizon Organic doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Horizon Organic · Pioneer Pastures
