Hormel vs Dennison's · Bay Area shelf head-to-head
Hormel and Dennison's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hormel carries more Brand PowerHormel is in more Bay Area grocersHormel fields the deeper lineup
Hormel
Dennison's
57
brand power
29
24
products
5
8
categories
1
9
subcategories
1
14
grocers
9
90.2¢
price per oz
28.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hormel▭ Dennison's
Distribution · 30% of score58·38
H
D
carried in 14 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score86·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dennison's
no top category Hormel doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hormel · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hormel · Dennison's
