Hormel vs Stagg Country Brand · Bay Area shelf head-to-head
Hormel and Stagg Country Brand, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hormel carries more Brand PowerHormel is in more Bay Area grocersHormel fields the deeper lineup
Hormel
Stagg Country Brand
57
brand power
37
24
products
8
8
categories
1
9
subcategories
1
14
grocers
10
90.2¢
price per oz
31.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hormel▭ Stagg Country Brand
Distribution · 30% of score58·42
H
S
carried in 14 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score86·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Stagg Country Brand
no top category Hormel doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hormel · Stagg Country Brand
