Host Defense vs Four Sigmatic · Bay Area shelf head-to-head
Host Defense and Four Sigmatic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Four Sigmatic carries more Brand PowerFour Sigmatic is in more Bay Area grocersFour Sigmatic fields the deeper lineupHost Defense sits further up the premium end
Host Defense
Four Sigmatic
41
brand power
46
7
products
24
4
categories
5
5
subcategories
8
5
grocers
12
$15.66
price per oz
$5.71
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Host Defense▭ Four Sigmatic
Distribution · 30% of score21·50
carried in 5 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Drink Mixes1 vs 2 SKUs
1% of shelf
only Host Defense
only Four Sigmatic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Host Defense · 1
only Four Sigmatic · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Host Defense · Four Sigmatic
