Host Defense vs Laird Superfood · Bay Area shelf head-to-head
Host Defense and Laird Superfood, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Laird Superfood carries more Brand PowerLaird Superfood is in more Bay Area grocersLaird Superfood fields the deeper lineupHost Defense sits further up the premium end
Host Defense
Laird Superfood
41
brand power
48
7
products
29
4
categories
5
5
subcategories
8
5
grocers
11
$15.66
price per oz
$1.54
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Host Defense▭ Laird Superfood
Distribution · 30% of score21·46
carried in 5 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Coffee2 vs 9 SKUs
<1% of shelf
only Host Defense
only Laird Superfood
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Host Defense · 0
no exclusive doors — everywhere Host Defense is, Laird Superfood is too.
only Laird Superfood · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Host Defense · Laird Superfood
