Host Defense vs Tcho · Bay Area shelf head-to-head
Host Defense and Tcho, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tcho carries more Brand PowerTcho is in more Bay Area grocersTcho fields the deeper lineupHost Defense sits further up the premium end
Host Defense
Tcho
41
brand power
47
7
products
29
4
categories
5
5
subcategories
6
5
grocers
17
$15.66
price per oz
$1.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Host Defense▭ Tcho
Distribution · 30% of score21·71
carried in 5 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Host Defense
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Host Defense · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Host Defense · Tcho
