Hot Crispy Oil vs Kinder's · Bay Area shelf head-to-head
Hot Crispy Oil and Kinder's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kinder's carries more Brand PowerKinder's is in more Bay Area grocersKinder's fields the deeper lineupHot Crispy Oil sits further up the premium end
Hot Crispy Oil
Kinder's
32
brand power
60
19
products
96
3
categories
6
3
subcategories
15
2
grocers
14
$3.01
price per oz
95.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hot Crispy Oil▭ Kinder's
Distribution · 30% of score8·58
carried in 2 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments1 vs 31 SKUs
<1% of shelf
only Hot Crispy Oil
only Kinder's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hot Crispy Oil · Kinder's
