HOT ONES vs Truff · Bay Area shelf head-to-head
HOT ONES and Truff, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Truff carries more Brand PowerTruff is in more Bay Area grocersTruff fields the deeper lineup
HOT ONES
Truff
24
brand power
47
9
products
25
2
categories
4
2
subcategories
7
3
grocers
12
$15.49
avg price
$14.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ HOT ONES▭ Truff
Distribution · 30% of score13·50
H
carried in 3 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score53·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only HOT ONES
no top category Truff doesn’t also play in.
only Truff
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: HOT ONES · Truff
