House Foods vs Morinaga Mori-nu · Bay Area shelf head-to-head
House Foods and Morinaga Mori-nu, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
House Foods carries more Brand PowerMorinaga Mori-nu is in more Bay Area grocersHouse Foods fields the deeper lineupHouse Foods sits further up the premium end
House Foods
Morinaga Mori-nu
46
brand power
27
20
products
6
7
categories
1
8
grocers
9
46.3¢
price per oz
30.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ House Foods▭ Morinaga Mori-nu
Distribution · 30% of score33·38
M
carried in 8 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only House Foods
only Morinaga Mori-nu
no top category House Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only House Foods · 2
only Morinaga Mori-nu · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: House Foods · Morinaga Mori-nu
