House Foods vs Wo Chong · Bay Area shelf head-to-head
House Foods and Wo Chong, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
House Foods carries more Brand PowerHouse Foods is in more Bay Area grocersHouse Foods fields the deeper lineup
House Foods
Wo Chong
46
brand power
30
20
products
8
7
categories
1
8
grocers
6
46.3¢
price per oz
24.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ House Foods▭ Wo Chong
Distribution · 30% of score33·25
W
carried in 8 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only House Foods
only Wo Chong
no top category House Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only House Foods · 4
only Wo Chong · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: House Foods · Wo Chong
