Hu vs Alter Eco · Bay Area shelf head-to-head
Hu and Alter Eco, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hu carries more Brand PowerHu is in more Bay Area grocersAlter Eco fields the deeper lineupHu sits further up the premium end
Hu
Alter Eco
55
brand power
45
31
products
38
6
categories
2
18
grocers
15
$3.08
price per fl oz
$2.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hu▭ Alter Eco
Distribution · 30% of score75·63
carried in 18 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alter Eco
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hu · Alter Eco
