Hu vs Little Secrets Chocolates · Bay Area shelf head-to-head
Hu and Little Secrets Chocolates, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hu carries more Brand PowerHu is in more Bay Area grocersHu fields the deeper lineup
Hu
Little Secrets Chocolates
55
brand power
34
31
products
10
6
categories
4
18
grocers
8
$3.04
price per oz
$2.41
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hu▭ Little Secrets Chocolates
Distribution · 30% of score75·33
L
carried in 18 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score92
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Little Secrets Chocolates
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hu · Little Secrets Chocolates
