Humble Brands vs Dove · Bay Area shelf head-to-head
Humble Brands and Dove, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dove is in more Bay Area grocersHumble Brands fields the deeper lineup
Humble Brands
Dove
45
brand power
45
36
products
25
3
categories
6
3
subcategories
7
4
grocers
11
$5.15
price per oz
$2.84
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Humble Brands▭ Dove
Distribution · 30% of score17·46
carried in 4 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Body Care3 vs 8 SKUs
<1% of shelf
only Humble Brands
only Dove
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Humble Brands · Dove
