Hummingbird vs Old Dog Ranch · Bay Area shelf head-to-head
Hummingbird and Old Dog Ranch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hummingbird carries more Brand PowerHummingbird is in more Bay Area grocersHummingbird fields the deeper lineupOld Dog Ranch sits further up the premium end
Hummingbird
Old Dog Ranch
39
brand power
9
25
products
7
6
categories
2
13
subcategories
3
4
grocers
3
$1.57
price per oz
$2.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hummingbird▭ Old Dog Ranch
Distribution · 30% of score17·13
O
carried in 4 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score88
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hummingbird
only Old Dog Ranch
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Hummingbird · 1
only Old Dog Ranch · 0
no exclusive doors — everywhere Old Dog Ranch is, Hummingbird is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hummingbird · Old Dog Ranch