Hummingbird vs Seedwise · Bay Area shelf head-to-head
Hummingbird and Seedwise, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hummingbird carries more Brand PowerHummingbird is in more Bay Area grocersHummingbird fields the deeper lineup
Hummingbird
Seedwise
39
brand power
11
25
products
2
6
categories
2
13
subcategories
2
4
grocers
1
$21.58
avg price
$9.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hummingbird▭ Seedwise
Distribution · 30% of score17·4
S
carried in 4 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score88
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hummingbird
only Seedwise
no top category Hummingbird doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Hummingbird · 4
only Seedwise · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hummingbird · Seedwise