Hungry-man vs Marie Callender's · Bay Area shelf head-to-head
Hungry-man and Marie Callender's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Marie Callender's carries more Brand PowerMarie Callender's is in more Bay Area grocersMarie Callender's fields the deeper lineup
Hungry-man
Marie Callender's
0
brand power
56
5
products
55
1
categories
8
1
subcategories
10
2
grocers
13
$7.91
avg price
$6.86
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hungry-man▭ Marie Callender's
Distribution · 30% of score8·54
H
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hungry-man
no top category Marie Callender's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hungry-man · 0
no exclusive doors — everywhere Hungry-man is, Marie Callender's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hungry-man · Marie Callender's