Hunt's vs Bianco Dinapoli · Bay Area shelf head-to-head
Hunt's and Bianco Dinapoli, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bianco Dinapoli carries more Brand PowerBianco Dinapoli is in more Bay Area grocersBianco Dinapoli fields the deeper lineupHunt's sits further up the premium end
Hunt's
Bianco Dinapoli
34
brand power
48
16
products
19
3
categories
2
5
subcategories
5
8
grocers
14
33.0¢
price per oz
35.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hunt's▭ Bianco Dinapoli
Distribution · 30% of score33·58
carried in 8 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces2 vs 4 SKUs
only Hunt's
only Bianco Dinapoli
no top category Hunt's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hunt's · 2
only Bianco Dinapoli · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hunt's · Bianco Dinapoli