Hurley Farms vs Smucker's · Bay Area shelf head-to-head
Hurley Farms and Smucker's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Smucker's carries more Brand PowerSmucker's is in more Bay Area grocersSmucker's fields the deeper lineup
Hurley Farms
Smucker's
0
brand power
65
3
products
50
1
categories
3
3
subcategories
7
1
grocers
15
$12.09
avg price
$6.90
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hurley Farms▭ Smucker's
Distribution · 30% of score4·63
H
carried in 1 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hurley Farms
no top category Smucker's doesn’t also play in.
only Smucker's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hurley Farms · Smucker's