Hurraw! vs Badger · Bay Area shelf head-to-head
Hurraw! and Badger, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Badger carries more Brand PowerBadger is in more Bay Area grocersBadger fields the deeper lineupBadger sits further up the premium end
Hurraw!
Badger
29
brand power
51
6
products
22
1
categories
8
1
subcategories
15
1
grocers
2
$28.93
price per oz
$16.82
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hurraw!▭ Badger
Distribution · 30% of score4·8
H
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hurraw!
no top category Badger doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hurraw! · 0
no exclusive doors — everywhere Hurraw! is, Badger is too.
only Badger · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hurraw! · Badger
