I And Love And You vs Kibbles 'n Bits · Bay Area shelf head-to-head
I And Love And You and Kibbles 'n Bits, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
I And Love And You carries more Brand PowerI And Love And You is in more Bay Area grocersI And Love And You fields the deeper lineup
I And Love And You
Kibbles 'n Bits
56
brand power
7
53
products
2
3
categories
1
5
subcategories
1
16
grocers
2
$11.75
avg price
$10.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ I And Love And You▭ Kibbles 'n Bits
Distribution · 30% of score67·8
K
carried in 16 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kibbles 'n Bits
no top category I And Love And You doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: I And Love And You · Kibbles 'n Bits