I Can't Believe It's Not Butter vs Miyoko's Creamery · Bay Area shelf head-to-head
I Can't Believe It's Not Butter and Miyoko's Creamery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Miyoko's Creamery carries more Brand PowerMiyoko's Creamery is in more Bay Area grocersMiyoko's Creamery fields the deeper lineupMiyoko's Creamery sits further up the premium end
I Can't Believe It's Not Butter
Miyoko's Creamery
21
brand power
26
5
products
11
2
categories
3
7
grocers
12
49.3¢
price per oz
91.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ I Can't Believe It's Not Butter▭ Miyoko's Creamery
Distribution · 30% of score29·50
I
carried in 7 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only I Can't Believe It's Not Butter
only Miyoko's Creamery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only I Can't Believe It's Not Butter · 2
only Miyoko's Creamery · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: I Can't Believe It's Not Butter · Miyoko's Creamery
