I Macoritti vs Italbrand · Bay Area shelf head-to-head
I Macoritti and Italbrand, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Italbrand carries more Brand PowerItalbrand is in more Bay Area grocersItalbrand fields the deeper lineupI Macoritti sits further up the premium end
I Macoritti
Italbrand
29
brand power
53
15
products
21
3
categories
6
2
grocers
14
$5.87
avg price
$5.73
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ I Macoritti▭ Italbrand
Distribution · 30% of score8·58
I
carried in 2 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only I Macoritti · 0
no exclusive doors — everywhere I Macoritti is, Italbrand is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: I Macoritti · Italbrand
