Iams vs Blue Buffalo · Bay Area shelf head-to-head
Iams and Blue Buffalo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blue Buffalo carries more Brand PowerBlue Buffalo is in more Bay Area grocersBlue Buffalo fields the deeper lineupBlue Buffalo sits further up the premium end
Iams
Blue Buffalo
25
brand power
52
11
products
71
2
categories
3
2
subcategories
5
6
grocers
10
32.3¢
price per oz
72.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Iams▭ Blue Buffalo
Distribution · 30% of score25·42
I
carried in 6 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Iams
no top category Blue Buffalo doesn’t also play in.
only Blue Buffalo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Iams · 2
only Blue Buffalo · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Iams · Blue Buffalo
