Ibc vs Zevia · Bay Area shelf head-to-head
Ibc and Zevia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Zevia carries more Brand PowerZevia is in more Bay Area grocersZevia fields the deeper lineupIbc sits further up the premium end
Ibc
Zevia
11
brand power
48
4
products
51
1
categories
4
3
subcategories
9
3
grocers
10
15.8¢
price per fl oz
12.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ibc▭ Zevia
Distribution · 30% of score13·42
I
carried in 3 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ibc
no top category Zevia doesn’t also play in.
only Zevia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Ibc · 0
no exclusive doors — everywhere Ibc is, Zevia is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ibc · Zevia
