Ice Cream For Bears vs Turkey Hill · Bay Area shelf head-to-head
Ice Cream For Bears and Turkey Hill, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ice Cream For Bears is in more Bay Area grocersTurkey Hill fields the deeper lineup
Ice Cream For Bears
Turkey Hill
34
brand power
38
16
products
19
2
categories
5
2
subcategories
7
6
grocers
4
$9.75
avg price
$5.76
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ice Cream For Bears▭ Turkey Hill
Distribution · 30% of score25·17
T
carried in 6 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ice Cream For Bears
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ice Cream For Bears · 5
only Turkey Hill · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ice Cream For Bears · Turkey Hill
