Icelandic Glacial vs Saratoga · Bay Area shelf head-to-head
Icelandic Glacial and Saratoga, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Saratoga carries more Brand PowerSaratoga is in more Bay Area grocers
Icelandic Glacial
Saratoga
27
brand power
38
6
products
8
3
categories
3
7
grocers
13
12.6¢
price per fl oz
15.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Icelandic Glacial▭ Saratoga
Distribution · 30% of score29·54
carried in 7 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sparkling Water2 vs 4 SKUs
<1% of shelf
only Icelandic Glacial
only Saratoga
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Icelandic Glacial · 0
no exclusive doors — everywhere Icelandic Glacial is, Saratoga is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Icelandic Glacial · Saratoga
