Idahoan® vs Edward & Sons · Bay Area shelf head-to-head
Idahoan® and Edward & Sons, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Edward & Sons carries more Brand PowerEdward & Sons is in more Bay Area grocersEdward & Sons fields the deeper lineupIdahoan® sits further up the premium end
Idahoan®
Edward & Sons
28
brand power
57
13
products
26
1
categories
11
7
grocers
16
81.7¢
price per oz
$1.30
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Idahoan®▭ Edward & Sons
Distribution · 30% of score29·67
carried in 7 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Idahoan®
no top category Edward & Sons doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Idahoan® · 3
only Edward & Sons · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Idahoan® · Edward & Sons
