Impossible vs Quorn · Bay Area shelf head-to-head
Impossible and Quorn, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Impossible carries more Brand PowerImpossible is in more Bay Area grocersImpossible fields the deeper lineup
Impossible
Quorn
55
brand power
32
23
products
9
6
categories
2
10
subcategories
3
13
grocers
7
89.0¢
price per oz
82.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Impossible▭ Quorn
Distribution · 30% of score54·29
carried in 13 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Meat Substitutes3 vs 2 SKUs
only Impossible
only Quorn
no top category Impossible doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Impossible · Quorn
