Impossible vs Unlimeat · Bay Area shelf head-to-head
Impossible and Unlimeat, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Impossible carries more Brand PowerImpossible is in more Bay Area grocersImpossible fields the deeper lineup
Impossible
Unlimeat
55
brand power
16
23
products
3
6
categories
2
10
subcategories
2
13
grocers
2
$11.85
avg price
$10.76
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Impossible▭ Unlimeat
Distribution · 30% of score54·8
U
carried in 13 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score85
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Unlimeat
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Impossible · Unlimeat