India Tree vs Los Chileros · Bay Area shelf head-to-head
India Tree and Los Chileros, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
India Tree carries more Brand PowerIndia Tree is in more Bay Area grocersIndia Tree fields the deeper lineupIndia Tree sits further up the premium end
India Tree
Los Chileros
56
brand power
21
45
products
12
10
categories
3
17
subcategories
4
14
grocers
7
$2.11
price per oz
$4.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ India Tree▭ Los Chileros
Distribution · 30% of score58·29
carried in 14 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only India Tree
only Los Chileros
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: India Tree · Los Chileros