Indianlife vs Panaji · Bay Area shelf head-to-head
Indianlife and Panaji, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Indianlife carries more Brand PowerIndianlife is in more Bay Area grocersIndianlife fields the deeper lineup
Indianlife
Panaji
54
brand power
15
21
products
6
9
categories
1
11
subcategories
1
13
grocers
1
$8.16
avg price
$6.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Indianlife▭ Panaji
Distribution · 30% of score54·4
P
carried in 13 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Panaji
no top category Indianlife doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Indianlife · Panaji
