Inesscents vs Weleda · Bay Area shelf head-to-head
Inesscents and Weleda, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Weleda carries more Brand PowerWeleda is in more Bay Area grocersWeleda fields the deeper lineup
Inesscents
Weleda
33
brand power
49
12
products
45
3
categories
8
4
subcategories
13
2
grocers
3
$13.53
price per fl oz
$11.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Inesscents▭ Weleda
Distribution · 30% of score8·13
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Inesscents
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Inesscents · 0
no exclusive doors — everywhere Inesscents is, Weleda is too.
only Weleda · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Inesscents · Weleda
