International Gourmet vs Big Picture Foods · Bay Area shelf head-to-head
International Gourmet and Big Picture Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Big Picture Foods is in more Bay Area grocersInternational Gourmet sits further up the premium end
International Gourmet
Big Picture Foods
32
brand power
30
11
products
11
5
categories
4
1
grocers
4
$1.62
price per oz
91.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ International Gourmet▭ Big Picture Foods
Distribution · 30% of score4·17
I
B
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score60·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only International Gourmet
only Big Picture Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only International Gourmet · 1
only Big Picture Foods · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: International Gourmet · Big Picture Foods
