Iruai vs Bonny Doon Vineyards · Bay Area shelf head-to-head
Iruai and Bonny Doon Vineyards, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bonny Doon Vineyards carries more Brand PowerBonny Doon Vineyards is in more Bay Area grocersBonny Doon Vineyards fields the deeper lineupIruai sits further up the premium end
Iruai
Bonny Doon Vineyards
9
brand power
32
2
products
13
1
categories
4
2
subcategories
9
1
grocers
4
$31.04
avg price
$15.60
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Iruai▭ Bonny Doon Vineyards
Distribution · 30% of score4·17
I
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Iruai
no top category Bonny Doon Vineyards doesn’t also play in.
only Bonny Doon Vineyards
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Iruai · 1
only Bonny Doon Vineyards · 4
both sides measured by the same instruments on the same shelves · see each brand’s full page: Iruai · Bonny Doon Vineyards