Isadora vs Full Circle · Bay Area shelf head-to-head
Isadora and Full Circle, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Full Circle carries more Brand PowerFull Circle is in more Bay Area grocersFull Circle fields the deeper lineup
Isadora
Full Circle
11
brand power
23
5
products
74
2
categories
29
3
subcategories
36
2
grocers
3
$3.30
avg price
$5.97
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Isadora▭ Full Circle
Distribution · 30% of score8·13
I
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Isadora
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Isadora · 1
only Full Circle · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Isadora · Full Circle