Italbrand vs Jeff's Garden · Bay Area shelf head-to-head
Italbrand and Jeff's Garden, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jeff's Garden is in more Bay Area grocersJeff's Garden fields the deeper lineupJeff's Garden sits further up the premium end
Italbrand
Jeff's Garden
53
brand power
51
21
products
24
6
categories
4
6
subcategories
9
14
grocers
16
63.1¢
price per oz
$1.22
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Italbrand▭ Jeff's Garden
Distribution · 30% of score58·67
I
carried in 14 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Italbrand
only Jeff's Garden
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Italbrand · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Italbrand · Jeff's Garden
