Italbrand vs La Valle · Bay Area shelf head-to-head
Italbrand and La Valle, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Italbrand carries more Brand PowerItalbrand is in more Bay Area grocersItalbrand fields the deeper lineup
Italbrand
La Valle
53
brand power
15
21
products
4
6
categories
1
6
subcategories
2
14
grocers
5
$5.73
avg price
$6.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Italbrand▭ La Valle
Distribution · 30% of score58·21
I
L
carried in 14 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score83·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Italbrand
only La Valle
no top category Italbrand doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Italbrand · La Valle
