Izzio Artisan Bakery vs Firebrand Breads · Bay Area shelf head-to-head
Izzio Artisan Bakery and Firebrand Breads, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Firebrand Breads carries more Brand PowerIzzio Artisan Bakery is in more Bay Area grocersFirebrand Breads sits further up the premium end
Izzio Artisan Bakery
Firebrand Breads
32
brand power
59
15
products
17
1
categories
5
4
subcategories
9
6
grocers
5
34.3¢
price per oz
49.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Izzio Artisan Bakery▭ Firebrand Breads
Distribution · 30% of score25·21
carried in 6 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Izzio Artisan Bakery
no top category Firebrand Breads doesn’t also play in.
only Firebrand Breads
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Izzio Artisan Bakery · 5
only Firebrand Breads · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Izzio Artisan Bakery · Firebrand Breads
