Izzio Artisan Bakery vs Rize Up Bakery · Bay Area shelf head-to-head
Izzio Artisan Bakery and Rize Up Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Izzio Artisan Bakery is in more Bay Area grocersRize Up Bakery sits further up the premium end
Izzio Artisan Bakery
Rize Up Bakery
32
brand power
34
15
products
15
1
categories
3
4
subcategories
5
6
grocers
5
34.3¢
price per oz
76.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Izzio Artisan Bakery▭ Rize Up Bakery
Distribution · 30% of score25·21
carried in 6 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Izzio Artisan Bakery
no top category Rize Up Bakery doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Izzio Artisan Bakery · 5
only Rize Up Bakery · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Izzio Artisan Bakery · Rize Up Bakery
