J. Lohr vs Josh Cellars · Bay Area shelf head-to-head
J. Lohr and Josh Cellars, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Josh Cellars carries more Brand PowerJ. Lohr is in more Bay Area grocersJosh Cellars fields the deeper lineup
J. Lohr
Josh Cellars
20
brand power
35
3
products
12
2
categories
5
2
subcategories
9
5
grocers
4
$15.11
avg price
$15.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ J. Lohr▭ Josh Cellars
Distribution · 30% of score21·17
carried in 5 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Non-Alcoholic Beverages1 vs 1 SKUs
<1% of shelf
only J. Lohr
no top category Josh Cellars doesn’t also play in.
only Josh Cellars
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only J. Lohr · 2
only Josh Cellars · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: J. Lohr · Josh Cellars