J.r. Liggett's vs 100% Pure · Bay Area shelf head-to-head
J.r. Liggett's and 100% Pure, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
100% Pure carries more Brand Power100% Pure fields the deeper lineup100% Pure sits further up the premium end
J.r. Liggett's
100% Pure
9
brand power
38
2
products
20
1
categories
5
1
subcategories
12
1
grocers
1
$9.99
avg price
$22.43
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ J.r. Liggett's▭ 100% Pure
Distribution · 30% of score4·4
J
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only J.r. Liggett's
no top category 100% Pure doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only J.r. Liggett's · 0
no exclusive doors — everywhere J.r. Liggett's is, 100% Pure is too.
only 100% Pure · 0
no exclusive doors — everywhere 100% Pure is, J.r. Liggett's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: J.r. Liggett's · 100% Pure