Lining them up…

Jeesauce vs Bitchin' Sauce · Bay Area shelf head-to-head

Jeesauce and Bitchin' Sauce, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.

Bitchin' Sauce carries more Brand PowerBitchin' Sauce is in more Bay Area grocersBitchin' Sauce fields the deeper lineupJeesauce sits further up the premium end

Jeesauce

Bitchin' Sauce

brand power

products

Brand Power, component by component

the same four weighted signals scored on both brands’ own pages.

▬ Jeesauce▭ Bitchin' Sauce

Distribution · 30% of score21·71

carried in 5 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers

Depth · 25% of score15

Contested categories

categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.

Dips and Spreads1 vs 1 SKUs

1% of shelf

<1% of shelf

Sauces1 vs 3 SKUs

<1% of shelf

only Jeesauce

no top category Bitchin' Sauce doesn’t also play in.

only Bitchin' Sauce

Condiments Dips Sauces & Spreads Snack Foods

Doors

who stocks each brand right now · shared, and each brand’s exclusive doors.

both brands

Community Market CA Mollie Stone's Markets Pacific Market Rainbow Grocery Cooperative

only Jeesauce · 1

Luke's Local

only Bitchin' Sauce · 13

Andronico's Community Markets Berkeley Bowl Canyon Market Driver's Market Falletti Foods

Head to head

each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.

JeeSauce Original Sauce

$8.69

Bitchin' Sauce Original

$7.39

JeeSauce Cilantro Lime Sauce

$8.69

both sides measured by the same instruments on the same shelves · see each brand’s full page: Jeesauce · Bitchin' Sauce